Don’t build it yet.
Market-test your idea in 72 hours: real demand, your customers’ exact words, and a GO / REFRAME / KILL verdict you can trust — before you spend a dollar building.
Most ideas die after the build.
The product is live, the money is spent, and the customers never come. The information that would have saved you existed the whole time — in forums, reviews, competitor complaints, and price sheets.
In 72 hours, it’s on your desk. A killed bad idea returns its fee many times over — the thing it replaces is the five-figure build nobody wanted, and the six months attached to it.
Not a report. Ammunition.
The market dossier
Demand signals, full competitor teardown, buyer economics — every claim sourced. Agencies typically charge $5K–$15K and take 4–8 weeks.
The customer copy bank
20–30 verbatim quotes from your real market — your ads, page, and pitch, pre-written by the people who’ll buy.
The gap map
Where your competitors’ own 1-star reviews hand you the positioning.
The pricing corridor
What your buyers already pay — and the price bands nobody owns.
The sales kit
30-second pitch, discovery questions, objection answers, the close. Sell face-to-face the same week.
The kill case
Every reason it fails, ranked and sourced, before you’ve spent anything.
mistake
On the sheet: $11,500+ of it.
Seventy-two hours, start to verdict.
Intake — 15 minutes
Your idea in your words, who you think pays, and your gut price. Five questions. The 72-hour clock starts here.
The test runs
Five research lanes in parallel: real demand, competitor teardown, your customers’ own words, the money math — and a lane whose only job is to kill your idea.
The verdict call — 30 minutes
GO, REFRAME, or KILL — argued on evidence, not vibes. You leave with the dossier, the copy bank, and a sales kit you can use that week.
The next four seats, at half.
$2,500$1,250
Founding cohort · next 4 only · one test runs at a timeWhy half: I’m banking the first four case studies — you get the founding price, I get to show your results, with your permission. The price returns to $2,500 at seat five.
A clear GO / REFRAME / KILL verdict and 20+ sourced customer quotes — or you don’t pay.
What I won’t promise is a GO. Roughly a third of ideas should die at this stage — that’s the test working, and it’s the cheapest “no” you’ll ever get.
A good fit if
- You intend to act within 30 days — a build you’re about to pay for, a sale you want to attempt, an audience you’ll pitch
- You’d rather lose one idea in 72 hours than six months and five figures
- You’ll actually use the sales kit — this is a market test, not homework
Not the fit — and I’ll say so
- Idle curiosity — no plan to act. I’ll tell you, and point you somewhere free
- You want validation, not a verdict. One in three of these should die
Know in 72 hours what a build takes six months to teach.
Twenty minutes: tell me the idea and what you’re about to spend on it. I’ll tell you honestly whether it’s test-shaped — and if it isn’t, that call costs you nothing.
Running a business rather than building one? The leak audit is your free first step instead.
Claim a founding seat