Your estimate, in your format, off your numbers.
It learns from the bids you’ve already written. Walk the job and talk; it drafts the next bid in your format, off your prices, with the math shown. You check it and sign it.
Built for Wolf & Wolf, a roofer on Seattle’s Eastside, and for a Tennessee remodeler.
Free. Bring three past estimates.
Still writing estimates at the kitchen table?
Nights and weekends.
The bids get written after the crew goes home. Sunday night, at the kitchen table, for free.
You’re the bottleneck.
Only you can price a job, so every bid waits on you. Owners tell us they’re estimating so much they can’t keep up.
The slow bid loses.
The customer wants a number while you’re standing in the driveway.
“I’ve gotten away from booking jobs on the spot because you have to type up the bid.”
Chris Wolf, Wolf & Wolf, before
The costly miss.
A missed item, a rate from last year. You win the job, lose the money, and find out after the crew is on it.
Cookie-cutter software.
Estimating apps run somebody else’s prices, so you end up changing most of the numbers.
“I haven’t found anyone that does what I want them to do… They’re not custom enough.”
Chris Wolf, before
Your estimate, not an estimate.
It isn’t an app with somebody else’s prices. It’s trained on the bids you already wrote: your format, your wording, your math.
Walk the job and talk.
Record the walkthrough on your phone. A printed checklist keeps you from missing a room. No typing, no forms.
It drafts the bid your way.
Your sections, your wording, your prices, with every line of math shown. No price for something? It stops and asks. It won’t guess.
You check it and sign it.
Change anything you want. Nothing goes to a customer until you send it.
Your part of the setup: send your past bids and your price sheet, or the prices you can name. I build it for up to five of your job types.
Wolf & Wolf. His own numbers.
Roofing and exteriors, Seattle’s Eastside. We read his past bids, then checked the Engine’s pricing against what he actually quoted.
745
of his past bids read, end to end.
4.7%
median gap from what he quoted, across 199 priced lines in 80 roof bids. No lean high or low.
1
copy-paste error caught in a bid he’d already sent.
“This was a very easy process. I’m impressed with your professionalism and I’m excited to use my new AI…”
Chris Wolf, Wolf & Wolf
Founding client, at a discounted price.
“I’ve never seen anyone do this… With blue-collar guys especially, there is an allergy to paperwork.”
A Tennessee remodeler, at his install
“…it changed the way I do bids and proposals, and it saves me a ton of time, probably more than half.”
Nate Stein, By Design Electric & Solar
After Suk’s AI training.
Built for you if
- You or your spouse write the estimates
- You send 8 or more a month
- Your past bids exist somewhere: files, spreadsheets, your accounting software, even paper
Not the fit, and I’ll say so
- Fewer than 8 a month: a good template will do, and I’ll tell you so
- You want a national price database: this runs on your numbers only
Three ways to work together.
Own It Outright
$15,000
Half to start, half once it passes go-live testing.
Built inside your own systems and AI. Your team trained so they can build on it.
- Up to five job types
- Your pricing and your format
- 30 days of tuning after go-live
- Bid Follow-Up available at $1,000/mo
Until it passes, I keep working at no extra cost.
Estimate Engine Monthly
$3,000 setup, then
$2,000 / month
Three-month minimum, then month to month.
- Trained on your past bids, up to five job types, kept updated
- Bid Follow-Up included
- Training as needed, on estimating and on AI
- A monthly scorecard: drafts, accuracy, bids won
- Priority support and strategist access
- Printed walkthrough checklists
- One shop per trade per city
A license to the Engine I host and keep improving. Your $3,000 setup counts toward owning it outright.
Bid Follow-Up
$1,000 / month
Month to month. Included in Monthly.
- Email and text follow-up on the bids you send, in your voice
- About 25–30 bids a month
- Bid status kept current in your CRM
- On or off whenever you want
Estimator Capacity System · from $25,000 setup
For 50–100 person multi-trade or mechanical firms, or a 20–50 person firm whose senior estimator is retiring or leaving. The Engine across every job type and estimator, fed from your takeoff or field-service export, with capture sessions so what your senior estimator knows doesn’t walk out the door. About 6–8 weeks.
It has to prove itself first.
It has to pass before it goes live.
It goes live only once it prices 10 or more of your past bids at a median within 5% of your own quotes.
Drafts in 24 hours by day 45.
On Monthly: by day 45, drafts come back within 24 hours of the walkthrough, or the monthly is free until they do. Your part: tell me about price changes or anything off within 3 business days.
Your quotes and data stay yours.
Cancel and the Engine turns off. Your quotes and your data go with you.
One shop per trade per city.
On Monthly, once you’re in, I don’t sell it to another shop in your trade in your city.
Is your last bid making you money?
Put in one real bid. You get what it actually earns and what it should have gone out at. No email needed for your number.
What owners ask first
Do I have to type?
No. You talk on site, and the checklist keeps you from missing a room. You read and sign at the end.
What’s the go-live bar?
Before it drafts a real bid, it prices 10 or more of your past bids. The median gap from what you actually quoted has to be within 5%. If it isn’t, it doesn’t go live, and I keep working on it. For Wolf & Wolf it was 4.7% across 80 roof bids.
What if I cancel?
Monthly has a three-month minimum, then it’s month to month. Cancel and the Engine turns off; your quotes and data stay yours. Want it for good? Own It Outright builds it into your own systems, and your setup fee counts toward it.
How many job types?
Up to five on either plan. Need every job type across several estimators? That’s the Estimator Capacity System.
Do I need to change software?
No. It drafts the bid in the format you already send. Bid Follow-Up keeps each bid’s status updated in your CRM.
What does Bid Follow-Up send?
Emails and texts on the bids you’ve sent, in your voice: seven touches over seven days, then it stops. No made-up personas. Anyone who replies STOP is off right away, and I carry the texting consent and carrier registration. In vendor data from 163,212 HVAC estimate follow-up campaigns, about 10–12% of dead quotes came back.
Who sees the messages?
You see every message. Won and lost statuses sync before anything sends, so nobody gets chased after they’ve signed or said no. You can switch all customer messages off any time.
What if it gets a number wrong?
Every line of math is on the page, and you sign the bid, not the software. If it has no price for something, it stops and asks.
I’m Sukhneet Virk. I build every Engine myself, from your bids.
Thinking about selling in the next few years? Start here.
Bring three past estimates.
One you won, one you lost, one that surprised you. Twenty minutes, free. I’ll tell you straight whether this pays in your shop.
Book 20 minutes